I decided to start this blog to get some of the knowledge I’ve acquired typed out but more importantly to connect with like-minded peeps.
My current reading list is becoming a bit daunting. Every time I get halfway through a book I am recommended another. My hunger to learn and lack of patience usually leave me smack dab in the middle of several books.
Currently I’m nearly through The Referral Engine by John Jantsch (amazingly terrific book!), The New Rules of Business Writing by Canavor and Meirowitz, and just finished up the 37 signals guys book ReWork. (Also terrific book)
As I read these books and reflect on my current state in life I see the relational patterns. Connection with people is the KEY, bottom line. Its all about how you can connect with someone on THEIR level.
All transactions come from connections. Viability comes in how well you manage those connections.
Business should be conducted the same way we approach our friends. (Good businesses implement strategies that do just that, incentivize your friend to sell their product!!) It sounds back handed and ugly, but its not. It’s about propelling a brand using the devout followers who swear by it.
All people enjoy giving a good referral, in some deeper weird way it just feels good to persuade someone to your thinking. Plus it feels good to satisfy someone else’s need. Wow I sound like a a motivational marketing 101 teacher. Despite my cheesiness though, the principle is true good referrals benefit everyone involved.
More to come on this topic and other business related subjects from the angle of twenty something entrepreneur whose dream far exceeds his current reality.